Program Completion Plan
Online and Digital Marketing 104
Introduction to Search Engine Optimization 104
Principles of Building an Online Presence 104
Basic Website Concept and Overview 104
Online Marketing Policies and Compliance 104
Credits _________________________________ 3
Marketing Channels and Systems 105
Approach to Networking and Collaborations 105
Introduction to Key Social Media Channels 105
Literature Approach to Marketing 105
Understanding Catch Phrases and Ad-words 105
Credits _________________________________ 3
Basic Marketing Skills and Fundamentals 106
Key Fundamental to Sales 106
Marketing Research and Surveys 106
Basic Marketing Skills and Understanding 106
Marketing Application and Systems 106
Credits __________________________________ 3
Understanding Brand Marketing 108
Introduction to Basic Logo Creation 108
Beginners Website and Web Hosting Development 108
Understanding the Fundamentals of Advertising 108
Photography and Graphics Principles 108
Credits _________________________________ 3
Key Concepts and Product Development 107
New Product Development and Creation Tools 107
Marketing Plan Writing and Creation 107
Understanding Cost, Margins and Expense 107
Developing Campaigns and Customer Relations 107
Credits __________________________________ 3
Mid-Term/Final Exam
TOTAL CREDITS EARNED ____________________ 15
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Total Course Length for Section __ 4wks
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TOTAL LENGTH OF MAJOR ____ 20WKS
TOTAL CLOCK HOURS OF MAJOR __500